Formation of marketing environment in agro-industrial complex

One of the main directions development country's economy is domestic agro-industrial complex. Currently, agricultural industry faces many problems, including high depreciation its fixed assets, lack production resources and shortage qualified personnel, since most them are concentrated in households, which turn reduces level economic activity product quality. The goal to study mechanism functioning marketing environment improve efficiency enterprises sector. article discusses features services field production. object agriculture Akmola region Kazakhstan. Methods – statistical analysis using sectoral information from official statistics publications scientific literature, secondary information, commodity policy technologies. Result internal external factors influencing organization activities sectors AIC, trends potential demand, sales volume, competitive advantages analyzed, appropriate proposals prepared. Conclusions at regional level, provided on consumer preferences, strengths weaknesses competitors, forecasting changes market conditions. approach process creating a product, determining price, promotion strategies. In modern conditions need expand capabilities background financial for entities, order increase competitiveness, their own programs should be developed implemented. important, opinion authors, present time provision consulting support producers, as well attracting investment